The Game Boy is a fourth-generation 8-bit handheld video game console developed and manufactured by Nintendo. On sale in Japan on April 21, 1989, then in North America in October 1989, and finally in Europe on September 28, 1990, it was the first portable console in the Game Boy range. It was designed by Gunpei Yokoi and Nintendo Research & Development 1 — the same team that designed the Game and Watch series as well as many successful Nintendo Entertainment System games.
